THRIVEPOINT

Yesterday, we attended the Search Marketing Expo West event in Santa Clara, California. One of the topics that captured our interest was the Landing Page and Multivariate Testing session. The goal of landing page testing is to increase the number of visitors that become customers on a business’ website.

After listening to the panelists present case studies with results and innovations for testing, we asked the panel about risk management. Specifically, with client budgets on the line, what is the best approach to manage and limit risk from a testing regimen?

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