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Free Google Rankings?
December 15, 2008, 2:51 pm
Filed under: Search Engine Marketing | Tags: , ,

The search engines’ proprietary systems crawl billions of web pages to determines which pages will rank for each keyword within the top 10 organic search listings. These listings are the results on the search page that are not advertisements and to which approximately 40% to 60% of the clicks from the search results go.

With Americans conducting more than 12.6 Billion searches in October according to Comscore, search engines are on track to give away almost 100 Billion clicks for free per year. As you would expect, Search Engine Optimization (SEO) has become the must-do activity for online marketing success as businesses compete to get as many free clicks as possible from Google and other search engines.

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How to Write a Web Page Title
September 15, 2008, 10:14 am
Filed under: Search Engine Marketing | Tags: , ,

Statistics consistently show that searching the internet is the 2nd most common activity online (1st is email) with more than 50% of online users conducting at least one search per day. Search engines scour the web for websites and other content to index and provide strong search results to their users. When your website appears in the search results, you are receiving free exposure to your target audience. In addition, if the user clicks on your listing, you do not need to pay for that click.

The key challenge is that unless you pay for an advertisement or sponsored link, you can not control where or when your listings appear. The search engine maintains sole authority and editorial judgement of what sites to list. In an earlier post, we discussed six ways to achieve free traffic from Google and other search engines, but one of the most important additional aspects to achieving website rankings in Google and other search engines is your meta-title.
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