Subscribe to FeedFiled under: Search Engine Marketing | Tags: advertising, agency pitches, hiring a seo, hiring an agency, marketing best practices, search engine marketing
In SEM (or other digital marketing) agency pitches, many buyers keep information close to the vest. Information is an important asset when negotiating a deal and buyers want to be in a position of strength during negotiations. However, there are some important pieces of information that can ensure that a sales meeting and pitch process is productive and efficient. Disclosing this information will ensure that the agency provides the right information for evaluation and constructs the best possible deal for the buyer.
Filed under: Search Engine Marketing | Tags: google grant, non profit marketing, search engine marketing
Google offers a unique program for non-profit organizations to advertise for free on Google.com’s keyword advertisements – Google Grants. From Google:
“Designed for 501(c)(3) non-profit organizations, Google Grants is a unique in-kind advertising program. It harnesses the power of our flagship advertising product, Google AdWords, to non-profits seeking to inform and engage their constituents online. Google Grants has awarded AdWords advertising to hundreds of non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education. Google Grant recipients use their award of free AdWords advertising on Google.com to raise awareness and increase traffic. “
Google was recently shown to have more than 70% search engine market share and is routinely touted as marketer’s #1 performing advertising placement. The upside is the program is free, the downside is that there are some limitations and hurdles to getting it to work properly. Whether you have a Google Grant or want a Google Grant, here are three things to look out for with your Google Grant program:
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Filed under: Ask Thrivepoint, Search Engine Marketing | Tags: budgets, digital marketing, direct marketing, google, marketing, search engine marketing
The age-old marketing question “How much should I spend on Marketing?” has recently turned into, “How much should I spend on Google?” Over the years, many different methodologies for determining budgets have been promoted, discussed and employed as different businesses try to perfect their marketing. Some of the most popular techniques are to allocate a percent of sales or an overall percent of total budget. Others go with gut instinct or a shoot-the-moon approach to maxing their credit card out. In search marketing, people often promote building a big keyword list, setting it live and ‘optimizing it to results’.
Whatever approach you have heard in the past, its worth considering a completely unique approach to Google budgeting – demand-based budgeting.
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