Subscribe to FeedFiled under: Ask Thrivepoint, Search Engine Marketing | Tags: budgets, digital marketing, direct marketing, google, marketing, search engine marketing
The age-old marketing question “How much should I spend on Marketing?” has recently turned into, “How much should I spend on Google?” Over the years, many different methodologies for determining budgets have been promoted, discussed and employed as different businesses try to perfect their marketing. Some of the most popular techniques are to allocate a percent of sales or an overall percent of total budget. Others go with gut instinct or a shoot-the-moon approach to maxing their credit card out. In search marketing, people often promote building a big keyword list, setting it live and ‘optimizing it to results’.
Whatever approach you have heard in the past, its worth considering a completely unique approach to Google budgeting – demand-based budgeting.
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Your success is largely dependent upon the success of your marketing. And while marketing can be difficult or intimidating, it can also be a lot of fun, creative and energizing. The steps outlined in this post are designed to help you get the ball rolling and the ideas flowing.
