THRIVEPOINT


Be a Good Buyer: Five things to disclose in a SEM sales pitch

In SEM (or other digital marketing) agency pitches, many buyers keep information close to the vest. Information is an important asset when negotiating a deal and buyers want to be in a position of strength during negotiations. However, there are some important pieces of information that can ensure that a sales meeting and pitch process is productive and efficient. Disclosing this information will ensure that the agency provides the right information for evaluation and constructs the best possible deal for the buyer.

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Best Practices for Marketing During Uncertain Times
September 22, 2008, 9:45 am
Filed under: Marketing | Tags: , ,

Financial institutions are failing. Fortune 500 marketers are cutting budgets. Inflation is increasing. Consumer spending is uncertain. Trade deficits are rising.

The news is filled with dire headlines and seemingly worse news everyday. The market appears to be moving to a more conservative state. Through all this, you still have a business to run and grow. Here are five best practices for your marketing to help you come out ahead during an uncertain economy.
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