THRIVEPOINT


How do I make the most of my business’ website?
April 13, 2008, 8:46 pm
Filed under: Ask Thrivepoint, Digital Marketing | Tags: , ,

Unlike TV or yellow pages or other advertising media, a website’s unique and powerful advantage is its ability to create an opportunity to interact and engage your customer in a converstaion. But the site has to be set up to have that conversation and as the website owner, you exclusively hold the burden of carrying a one-sided conversation long enough and in such an engaging manner so that the visitor wants to join in. In other words, it takes time, trust, credibility and a host of other factors for a website visitor to make the leap from anonymous visitor to prospective customer.

(more…)