Subscribe to FeedFiled under: Business Planning | Tags: customer intelligence, customer relationship management, marketing in a bad economy, recession marketing
The economy continues to ring with uncertainty. Despite retail sales being up year over year this past Thanksgiving weekend, the stock market is down as the future remains cloudy. It is easy to become frustrated in these times, but often, the best businesses evolve and improve in exactly this type of climate. The work starts first with investing in your existing customers.
Filed under: Digital Marketing | Tags: customer relationship management, email marketing, line of sight marketing
One of your most important assets is your customer list. Managing this asset effectively is as critical as managing your finances or intellectual property. One of the most important things you can do with your customer list is to retain a ‘line of sight’ with each customer.
Line of sight marketing implies that the conversation with the customer is continuous and uninterrupted. When the line of sight is broken, the connection with the customer is over and the customer must be ‘found’ again or replaced before restarting the conversation.
