THRIVEPOINT

In the last post on Line of Sight Marketing, the focus was on capturing website visitors contact information for an email marketing program. In this post, we explore how advertising buys that are intended to prospect for new customers can employ line of sight marketing without requiring the user to register or login.

One of the key tools in an advertiser’s toolbox is the “cookie.” Cookies are a common component of most website tracking and online advertising targeting systems and are defined as: “A message given to a Web browser by a Web server. The browser stores the message in a text file. The message is then sent back to the server each time the browser requests a page from the server.”

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