Be a Good Buyer: Five things to disclose in a SEM sales pitch
February 18, 2009, 10:41 am
Filed under: Search Engine Marketing | Tags: advertising, agency pitches, hiring a seo, hiring an agency, marketing best practices, search engine marketing
Filed under: Search Engine Marketing | Tags: advertising, agency pitches, hiring a seo, hiring an agency, marketing best practices, search engine marketing
In SEM (or other digital marketing) agency pitches, many buyers keep information close to the vest. Information is an important asset when negotiating a deal and buyers want to be in a position of strength during negotiations. However, there are some important pieces of information that can ensure that a sales meeting and pitch process is productive and efficient. Disclosing this information will ensure that the agency provides the right information for evaluation and constructs the best possible deal for the buyer.
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