THRIVEPOINT

Quality Score is the measure used by Google to determine the placement and cost per click of your search ads. Quality Score is calculated using a number of factors related to your keywords, creative and landing page in each ad group. One of the most frustrating parts of launching and managing a search campaign is when keywords are disabled and require a higher bid in order to be active. It is especially frustrating when seemingly obvious terms that should rank brand or product names are disabled due to low Quality Score. Why does Google do this? And how can you avoid it?

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