THRIVEPOINT


Be a Good Buyer: Five things to disclose in a SEM sales pitch
February 18, 2009, 10:41 am
Filed under: Search Engine Marketing | Tags: , , , , ,

In SEM (or other digital marketing) agency pitches, many buyers keep information close to the vest. Information is an important asset when negotiating a deal and buyers want to be in a position of strength during negotiations. However, there are some important pieces of information that can ensure that a sales meeting and pitch process is productive and efficient. Disclosing this information will ensure that the agency provides the right information for evaluation and constructs the best possible deal for the buyer.

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Line of Sight Marketing: Use of Advertising Cookies
November 24, 2008, 12:01 pm
Filed under: Digital Marketing, Viewpoints | Tags: , , , , , , ,

In the last post on Line of Sight Marketing, the focus was on capturing website visitors contact information for an email marketing program. In this post, we explore how advertising buys that are intended to prospect for new customers can employ line of sight marketing without requiring the user to register or login.

One of the key tools in an advertiser’s toolbox is the “cookie.” Cookies are a common component of most website tracking and online advertising targeting systems and are defined as: “A message given to a Web browser by a Web server. The browser stores the message in a text file. The message is then sent back to the server each time the browser requests a page from the server.”

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