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		<title>Be a Good Buyer: Five things to disclose in a SEM sales pitch</title>
		<link>http://thrivepoint.wordpress.com/2009/02/18/five-things-to-disclose-in-a-sem-sales-pitch/</link>
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		<pubDate>Wed, 18 Feb 2009 18:41:58 +0000</pubDate>
		<dc:creator>Matt McMahon</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency pitches]]></category>
		<category><![CDATA[hiring a seo]]></category>
		<category><![CDATA[hiring an agency]]></category>
		<category><![CDATA[marketing best practices]]></category>
		<category><![CDATA[search engine marketing]]></category>

		<guid isPermaLink="false">http://thrivepoint.com/?p=166</guid>
		<description><![CDATA[In SEM (or other digital marketing) agency pitches, many buyers keep information close to the vest. Information is an important asset when negotiating a deal and buyers want to be in a position of strength during negotiations. However, there are some important pieces of information that can ensure that a sales meeting and pitch process [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thrivepoint.wordpress.com&amp;blog=3346766&amp;post=166&amp;subd=thrivepoint&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Does your agency manage risk?</title>
		<link>http://thrivepoint.wordpress.com/2009/02/12/does-your-agency-manage-risk/</link>
		<comments>http://thrivepoint.wordpress.com/2009/02/12/does-your-agency-manage-risk/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 16:29:00 +0000</pubDate>
		<dc:creator>Matt McMahon</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Viewpoints]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[multi variate]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://thrivepoint.com/?p=150</guid>
		<description><![CDATA[Yesterday, we attended the Search Marketing Expo West event in Santa Clara, California. One of the topics that captured our interest was the Landing Page and Multivariate Testing session. The goal of landing page testing is to increase the number of visitors that become customers on a business&#8217; website. After listening to the panelists present [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thrivepoint.wordpress.com&amp;blog=3346766&amp;post=150&amp;subd=thrivepoint&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Free Google Rankings?</title>
		<link>http://thrivepoint.wordpress.com/2008/12/15/free-google-rankings/</link>
		<comments>http://thrivepoint.wordpress.com/2008/12/15/free-google-rankings/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 22:51:06 +0000</pubDate>
		<dc:creator>Matt McMahon</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://thrivepoint.com/?p=125</guid>
		<description><![CDATA[The search engines&#8217; proprietary systems crawl billions of web pages to determines which pages will rank for each keyword within the top 10 organic search listings. These listings are the results on the search page that are not advertisements and to which approximately 40% to 60% of the clicks from the search results go. With [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thrivepoint.wordpress.com&amp;blog=3346766&amp;post=125&amp;subd=thrivepoint&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Case Study: Amplifying Google Adwords with Social Media</title>
		<link>http://thrivepoint.wordpress.com/2008/12/10/case-study-amplifying-google-adwords-with-social-media/</link>
		<comments>http://thrivepoint.wordpress.com/2008/12/10/case-study-amplifying-google-adwords-with-social-media/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 05:49:27 +0000</pubDate>
		<dc:creator>Matt McMahon</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google grant]]></category>
		<category><![CDATA[non profit marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://thrivepoint.com/?p=118</guid>
		<description><![CDATA[Client: Uplifting Athletes, Inc. is a 501(c)3 nonprofit organization that operates as a national charter and serves as a uniting force to help change the perception of rare diseases. They have created a network of university chapters within major NCAA Division 1A football programs to enhance the current football student-athletes’ academic and playing experience with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thrivepoint.wordpress.com&amp;blog=3346766&amp;post=118&amp;subd=thrivepoint&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Beat the recession by listening to your customers</title>
		<link>http://thrivepoint.wordpress.com/2008/12/01/beat-the-recession-by-listening-to-your-customers/</link>
		<comments>http://thrivepoint.wordpress.com/2008/12/01/beat-the-recession-by-listening-to-your-customers/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 17:47:56 +0000</pubDate>
		<dc:creator>Matt McMahon</dc:creator>
				<category><![CDATA[Business Planning]]></category>
		<category><![CDATA[customer intelligence]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[marketing in a bad economy]]></category>
		<category><![CDATA[recession marketing]]></category>

		<guid isPermaLink="false">http://thrivepoint.wordpress.com/?p=116</guid>
		<description><![CDATA[The economy continues to ring with uncertainty. Despite retail sales being up year over year this past Thanksgiving weekend, the stock market is down as the future remains cloudy. It is easy to become frustrated in these times, but often, the best businesses evolve and improve in exactly this type of climate. The work starts [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thrivepoint.wordpress.com&amp;blog=3346766&amp;post=116&amp;subd=thrivepoint&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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