THRIVEPOINT

When you are interviewing for a job, you are not only being considered for the position, you are considering whether you want to join that business. The same goes when you start a business. In fact, given the amount of dedication it takes to start, build and profit from a new business, it is critical that you look at the endeavor as a job and compare it to your other opportunities to make sure it is the right fit for you.

Continue reading ‘Tips to help you determine if you should start a business’

Quality Score is the measure used by Google to determine the placement and cost per click of your search ads. Quality Score is calculated using a number of factors related to your keywords, creative and landing page in each ad group. One of the most frustrating parts of launching and managing a search campaign is when keywords are disabled and require a higher bid in order to be active. It is especially frustrating when seemingly obvious terms that should rank brand or product names are disabled due to low Quality Score. Why does Google do this? And how can you avoid it?

Continue reading ‘Increasing Google Quality Score’

Dear Thrivepoint,

We have received several proposals from search engine optimization providers who gurantee our listing will be ranked in the top 10 or our money back. This type of offer is very appealing because we have tight marketing budgets that need to be squeezed for maximum results. But, can SEO results be guaranteed?

-W.B.

Ask Thrivepoint: SEO rankings are not something that can be guaranteed very easily. Beside the fact that the SEO does not own or control the search engines, there are a number of important reasons why you should dig deeper into the SEOs guarantee before buying. Here is how to get started with evaluating the guarantee.
Continue reading ‘Guaranteed SEO*’