Subscribe to FeedFiled under: Search Engine Marketing | Tags: advertising, agency pitches, hiring a seo, hiring an agency, marketing best practices, search engine marketing
In SEM (or other digital marketing) agency pitches, many buyers keep information close to the vest. Information is an important asset when negotiating a deal and buyers want to be in a position of strength during negotiations. However, there are some important pieces of information that can ensure that a sales meeting and pitch process is productive and efficient. Disclosing this information will ensure that the agency provides the right information for evaluation and constructs the best possible deal for the buyer.
Filed under: Analytics, Digital Marketing, Viewpoints | Tags: landing pages, multi variate, optimization, testing
Yesterday, we attended the Search Marketing Expo West event in Santa Clara, California. One of the topics that captured our interest was the Landing Page and Multivariate Testing session. The goal of landing page testing is to increase the number of visitors that become customers on a business’ website.
After listening to the panelists present case studies with results and innovations for testing, we asked the panel about risk management. Specifically, with client budgets on the line, what is the best approach to manage and limit risk from a testing regimen?
Filed under: Search Engine Marketing | Tags: google, search engine optimization, seo
The search engines’ proprietary systems crawl billions of web pages to determines which pages will rank for each keyword within the top 10 organic search listings. These listings are the results on the search page that are not advertisements and to which approximately 40% to 60% of the clicks from the search results go.
With Americans conducting more than 12.6 Billion searches in October according to Comscore, search engines are on track to give away almost 100 Billion clicks for free per year. As you would expect, Search Engine Optimization (SEO) has become the must-do activity for online marketing success as businesses compete to get as many free clicks as possible from Google and other search engines.
